Farida Hasan is a Pakistani clothing brand that was founded by the eponymous designer in 2010. The brand is known for its contemporary take on traditional Pakistani clothing, which is characterized by vibrant colors, intricate embroidery, and luxurious fabrics.

Farida Hasan’s collections feature a range of clothing items, including formal wear, semi-formal wear, and casual wear. The brand’s formal wear collections often include intricately embroidered outfits in rich colors like deep red, royal blue, and emerald green, while the semi-formal and casual wear collections offer more wearable, everyday pieces like tunics, kurtas, and trousers.