Description
Farida Hassan is a Pakistani clothing brand that was founded by the eponymous designer in 2010. The brand is known for its contemporary take on traditional Pakistani clothing, which is characterized by vibrant colors, intricate embroidery, and luxurious fabrics.
Farida Hassan’s collections feature a range of clothing items, including formal wear, semi-formal wear, and casual wear. The brand’s formal wear collections often include intricately embroidered outfits in rich colors like deep red, royal blue, and emerald green, while the semi-formal and casual wear collections offer more wearable, everyday pieces like tunics, kurtas, and trousers.
The brand is particularly renowned for its embroidery work, which is often inspired by traditional Pakistani motifs and techniques, such as the delicate “kaamdani” embroidery and the more elaborate “zardozi” embroidery. Farida Hassan’s designs also often incorporate other embellishments, such as sequins, beads, and pearls, to add extra texture and shine.
Overall, Farida Hassan has become a popular choice for women in Pakistan who are looking for clothing that combines traditional Pakistani aesthetics with a modern, fashion-forward sensibility. The brand has also gained international recognition and is now available in select stores and online retailers around the world.
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