Khaadi is a Pakistani clothing brand that was founded in 1998 by Shamoon Sultan. It started as a small business selling hand-woven fabrics and has now grown into a well-known retail brand with over 100 stores in Pakistan and internationally. Khaadi specializes in women’s clothing, but it also offers men’s wear and accessories.

Khaadi’s clothing reflects the traditional and cultural values of Pakistan while incorporating modern designs and trends. The brand’s signature style is known for its vibrant colors, intricate embroidery, and unique prints, often inspired by nature and traditional Pakistani motifs. Khaadi’s collections range from formal wear to casual wear, including lawn, cotton, silk, and chiffon fabrics.