Khaadi is a Pakistani clothing brand that was founded in 1998 by Shamoon Sultan. It started as a small business selling hand-woven fabrics and has now grown into a well-known retail brand with over 100 stores in Pakistan and internationally. Khaadi specializes in women’s clothing, but it also offers men’s wear and accessories.
Khaadi’s clothing reflects the traditional and cultural values of Pakistan while incorporating modern designs and trends. The brand’s signature style is known for its vibrant colors, intricate embroidery, and unique prints, often inspired by nature and traditional Pakistani motifs. Khaadi’s collections range from formal wear to casual wear, including lawn, cotton, silk, and chiffon fabrics.
Apart from clothing, Khaadi also offers a range of accessories, including jewelry, handbags, and shoes. The brand prides itself on its ethical and sustainable practices, such as using organic cotton and recycled materials.
Khaadi has gained popularity not only in Pakistan but also internationally, with stores in the United Arab Emirates, Qatar, Saudi Arabia, United States, Canada, and United Kingdom. The brand has received several awards for its innovative designs and business practices, including the Lux Style Award for Best Lawn Designer and the CSR Social Impact Award.